10月28日，Rainbow Agro宣布推出 Rainbow Bio品牌及一系列创新生物解决方案，重新定义可持续农业，这标志着为满足现代农业不断发展的需求而量身定制的先进生物解决方案新时代的到来。这一举措不仅预示着Rainbow Bio在全球生物解决方案市场中的领导地位，更是对可持续农业实践的一次重大推动。
作为Rainbow Agro旗下孵化的生物业务板块，Rainbow Bio的成立旨在将创新的生物解决方案带给全球每一位农民，推广保护地球的农业实践。通过整合尖端技术和可持续性，致力于赋予全球农民力量，帮助他们在现代农业中蓬勃发展，实现盈利和可持续性。
独特的销售主张
Rainbow Agro在作物保护领域拥有坚实的基础和丰富的经验，并长期与全球多家领先的研究机构和大学建立战略合作伙伴关系，进一步巩固行业地位。Rainbow Bio的战略合作伙伴包括生物行业的专业公司和组织，为解决方案带来了创新和开拓性的技术。这些合作伙伴与Rainbow Bio研发团队紧密合作，确保产品既具有可扩展性又具有前瞻性，推动农业市场突破性生物解决方案的发展。
Rainbow Bio的创新生物解决方案采取优质天然材料，为各种农业环境中的植物生长提供强有力的支持，同时注重可持续性。产品组合涉及的每种成分，都因其特定益处而被精选研发，可应对干旱、水资源短缺和害虫压力等主要胁迫条件，满足玉米、大豆、小麦、水果和蔬菜等多种作物的生产需求。
市场进入策略
市场研究表明，由于气候变化和改善土壤健康的需求，以及全球范围内对农用化学品使用的限制加深，生物制品市场正在迅速扩张。
Rainbow Bio正在战略性地进入南美、中美洲、亚太地区、中东和北非等地区的特定市场，并计划在中期内扩展至欧洲、北美和非洲等其他地区。
Rainbow Bio希望在快速发展的生物市场中建立领导地位，以进一步确保其产品组合的质量和有效性。
致力于对可持续农业的承诺
面对全球对更可持续生产方式的需求，Rainbow Agro的投资符合对改进农业实践和可持续农业解决方案日益增长的需求。随着环境问题变得越来越关键，公司专注于减少化学残留物，改善土壤健康，并预测有利于环保农业实践的监管趋势。
润丰股份董事长王文才表示：“这项投资让我和我的团队感到兴奋和高兴。为我们的利益相关者提供差异化解决方案并将创新融入食品价值链是Rainbow的一项重要使命。这项重大投资将使我们能够在未来五年内实现我们在市场上的雄心勃勃的增长目标，使我们成为该领域的全球领先企业之一。重要的是，我们的主要目标是为我们的合作伙伴提供可持续的农业产品和解决方案。”
Rainbow Bio的推出，不仅标志着Rainbow在生物解决方案领域的领导地位，也预示着可持续农业未来的新方向。随着全球对可持续农业解决方案的需求增长，Rainbow Bio正站在这一变革的前沿，为全球农民和地球的未来贡献力量。
Rainbow,Shaping the Future of Sustainable Agriculture
In a groundbreaking initiative to redefine sustainable farming, Rainbow Bio proudly announces its launch, marking the dawn of a new era in advanced biological solutions tailored to meet the evolving demands of modern agriculture. With a steadfast commitment to innovation and sustainability, Rainbow Bio is set to become a leading global force in the biological solutions market.
About Rainbow Bio
Founded on principles of innovation and integrity, Rainbow Agro has quickly established itself in the market as one of the largest exporters globally. Now, with Rainbow Bio, our mission is to make innovative biological solutions accessible to every farmer worldwide, promoting practices that preserve the planet for future generations. By integrating cutting-edge technology with sustainability, we aim to empower farmers globally, enabling them to thrive and contribute to a more resilient, profitable, and sustainable agricultural future.
Our deep commitment to sustainability and innovation is reflected in our investments in researchand strategic partnerships, positioning us to lead the future of agricultural care globally.
Unique Selling Propositions
Rainbow Bio distinguishes itself through its robust foundation in crop protection, reinforced by extensive industry experience and strategic partnerships with leading research institutions and universities. Our BIO Strategic Partners are specialized companies and organizations in the biological industry, dedicated to bringing innovative, pioneering technologies to our solutions. By collaborating closely with our BIO R D team, these partners contribute their deep industry knowledge to ensure our products are both scalable and forward-thinking, driving the development of breakthrough biological solutions for the agricultural market.
Our innovative range of biosolutions is carefully made from high-quality natural materials, sourced with a focus on sustainability. Each ingredient is chosen for its specific benefits, ensuring our products provide strong support for healthy plant growth in various agricultural environments.
Rainbow Bio’s portfolio is meticulously designed to address major stress conditions affecting crops, including drought, water scarcity, and pest pressure. Our high-quality, innovative products are designed to meet the needs of a wide range of crops, including corn, soybeans, wheat, fruits and vegetables, ensuring they align perfectly with the demands of modern agriculture. Our innovative products are the key to smarter, more efficient farming. As the biologicals market continues to expand, Rainbow Bio is well-positioned to secure a leading role in this dynamic sector.
Market Entry Strategy
Rainbow Bio is strategically entering specific markets in regions such as South and Central America, Asia-Pacific, the Middle East, and North Africa, with mid-term aspirations extending to Europe, North America and rest of Africa. Our entry is supported by market research indicating a rapid expansion of the biologicals market, driven by restrictions on chemical use, climate change, and the need for soil health improvement. In line with this, our desire is to establish our products in more developed biological markets, where the success of Rainbow Bio would further assure the quality and effectiveness of our portfolio.
Commitment to Sustainable Agriculture
Driven by the world’s need to produce better and more sustainably, our investment in Rainbow Bio aligns with the growing global demand for improved agricultural practices and sustainable farming solutions. As environmental concerns become increasingly critical, our focus is on reducing chemical residues, improving soil health, and anticipating regulatory trends that favor eco-friendly agricultural practices. Our advanced technology collaboration platform connects us with leading researchers, ensuring we remain at the forefront of agricultural innovation.
Rainbow CEO Wicky Wang expressed enthusiasm about the company’s latest investment, stating,“This investment excites and delights my team and me. Providing differentiated solutions to our stakeholders and integrating innovations into the food value chain is a crucial mission for the Rainbow family. This significant investment will enable us to achieve our ambitious growth goals in the market over the next five years, positioning us as one of the leading global players in this sector. Importantly, our primary goal is to offer sustainable agricultural products and solutions to our partners, especially in the face of changing climate conditions. This commitment is shared by both the Rainbow family and our stakeholders.”
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